A Queen Without Competition
The “Energy Revolution”, one of the last initiatives promoted by Fidel Castro before his public retirement, made some peculiar appliances appear in Cuban homes. Perhaps the most popular was the electric cooking pot, popularly called Queen, manufactured in China and which serves equally to make a red bean stew or meat and potatoes.
Those appliances which were distributed in bulk throughout the island, as if it were a military operation, were sold on credit and at a price that did not exceed 400 Cuban pesos (about $16 US). One day, coinciding with the departure of the Commander-in-Chief from his post, those pots also disappeared.
Since the middle of this year the Queen began to be assembled in Cuba in the ProHogar plant in the city of Santa Clara, as a part of the Household Production Industry (INPUD), a project founded in 1964 by the then Minister of Industry, Ernesto Guevara.
The group made up of 32 skilled workers assembles some 700 appliances a day that then go for the commercial network of hard currency stores and are sold at prices exceeding 30 convertible pesos (over $30 US). The items for sale can no longer be paid for on the installment plan, which characterized their distribution during the “Energy Revolution.”
Also lost in time are the memories of those refrigerators that INPUD fabricated that were distributed based on “merits” in one’s workplace. Instead, the entity now seeks to impose its products on the market through the harsh law of quality and competition with other similar products. The Queens are no longer for commoners.
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