The printed edition of the weekly Vangaurdia* dared mess with hornets. In her article “Let him who does not know you buy you?” the young journalist Laura Rodríguez Fuentes identified several inconvenient truths that will surely make waves in the tiny world of Cuban letters.
According to the journalist “many people ask if publishing houses are really thinking about the public for whom their publications are intended.” Her response, while only inferred, is of course no. Ms. Rodríguez continues: “An assessment of what is published is urgently needed, while opinion polls on topics, genres, and authors should be disclosed nationwide.”
After acknowledging that “except for children’s titles, the quality of many books is poor,” Ms. Rodríguez goes on to scrutinize Cuban publishing marketing strategies. With plenty of evidence to support her claims, she states that these policies are too focused on yearly book fairs.
“Effective book publishing policies cannot be focused on writers who want to have their books published just because. They should focus on the consumer, the reader.”
Ms. Rodríguez continued by shoving a stick into a hornet’s nest and shaking it violently with the following paragraph: “Effective book publishing policies cannot be focused on writers who want to have their books published just because. They should focus on the consumer, the reader.”
State-sanctioned authors control Santa Clara’s publishers for their own ends. Despite the efforts of qualified editors such as Isaily Pérez and especially Idiel García of Ediciones Sed de Belleza ( Thirst for Beauty Publishers), it is the clique of authorized writers that decides who can and cannot get published, while guaranteeing they will be published first. In order to ensure their place in the “publishing strategy,” these authors will write anything and on any subject.
The fact is that this clique is more concerned with making money than having its work disseminated. Such was the case in recent events in the town of Remedios. Several writers, who were not paid immediately for their work on a special publication commemorating the town’s 500th anniversary, behaved very uncivilly. According to off-the-record sources, even the police got involved as fists flew in middle of a brawl worthy of the worst Havana slum.
It seems none of the authors involved cared much about the significance that comes with being part of such a publication. Their only concern was cold hard cash and the fleeting moment.
Ms. Rodríguez concludes with the following observation: “There should be a direct link between opinion polls and the titles offered at book fairs. Book publishing should not be centered on favoritisms, but rather on consumers’ preferences and wishes.”
We could not agree with her more.
* Translator’s Note: The official newspaper of Villa Clara Province’s Communist Party’s Central Committee.
Translated by José Badué